FAQ - Web Design

♦ I need a website – what I have to do?
♦ SEO – search engine optimization
♦ What is domain?
♦ What is hosting?
♦ How long does it take to make a Web site?
♦ What is the importance of the design of your website?
♦ Do I need support for my website?
♦ I would like my site to appear on the first page in search engines like Google. How does it
   happen?
♦ Why us and not the others?

I need a website – what I have to do?

To get a website - 100% original, unique and fully meeting your idea of design and vision, then you could contact our web designers from MediaMore. MediaMore will help you to make your idea and vision come true.

SEO – search engine optimization

SEO is the process of improving the visibility of a web site or a web page in world wide web search engines. SEO gives a web site web presence. (Optimization of the web site's code, structure and texts).

Main directions:

Web search engine calculates parameters given on the website by calculating the degree of compliance to the request as:

- frequency of keywords and phrases :

Modern Web search engines have the opportunity through the calculation of complex algorithms to carry out an analysis of the text in order to reduce spam - if keyword phrase occurs too often in the web page.

- quantity and quality of hyper links to your website :

Some of the search engines do not count all reciprocal links between websites. That's why we recommend you your hyper links to be related with thematically web sites.
Work on website optimization involves working with:

Work on website optimization involves working with:

- Internal factors - the alignment of text on the website in accordance with selected keywords and phrases to increase the quality and quantity of texts on the website, optimization of the structure, navigation and internal links to your website;
- External factors - exchange of hyper links, registration in catalogs and directories, and other techniques aimed at increasing the number and quality of hyper links directed to your website.
Optimization for search engines is about a strategy to build the website and write the code and text contents in it and the logical arrangement of elements in the code of the website so we can focus web bots which search engines send to your web site to check out what is the information in this web site about and how important it is related also to your keywords. There are many techniques and they should be applied just as much as is necessary, otherwise they will achieve a negative effect.

Optimization of web site - SEO

The best way for optimization of your web site is a promotion in the most famous web search engines like Google, Yahoo, Bing
. It's a well known fact that most of the other smaller search engines use their databases.

Stages
There are two stages of optimization – Offpage and Onpage

Onpage factors:

- Determination of audience demand and managing Web site content. Most correctly is the semantic core of the website to be build taking into account the following factors: content of the website, websites, competitors, statistics on search terms
- To analyze competing web sites - their position in search engines, structure and content.
- Analysis of your own web site

Offpage factors:

- Proper registration in major search engines and directories.
- Increase of the citation index: the exchange of links between Web pages with similar content. The most popular index is pageRank in google, even though google itself claims that it's not the crucial factor.

Meta tags and keywords

The purpose of meta tags and keywords is to make a description of your web site for search engines. This worked perfectly before the intervention of "spammers". Because of them search engines are practically abolished the indexing of keywords and meta tags, because they often do not give the user requests context of search results. Currently, more important thing is the content of the Web page rather than meta tags. More importance is defined in the tags (<h1>..h6, <li>,<p>, <a>). Despite all this, meta tags are still an important part of optimization.

Example:

<head>> <title> 60-70 symbols <title>
<title>MediaMore web design | print | dtp | id</title>
<meta name="author" content="xxx@xxx.xx" />
<meta name="author" content="MediaMore" />
<meta name="owner" content="xxx@xxx.xx" />
<meta name="owner" content="MediaMore" />
<meta name="area" content="Industry" />
<meta name="area" content="Webdesign - Print " />
<meta name="rating" content="General" />
<meta name="description" content="Description of your web page" />
<meta name="description" content="MediaMore – web design studio, web programming, flash, ID, DTP" />
<meta name="abstract" content="" />
<meta name="keywords" content="keywords 250 symbols" />
<meta name="keywords" content="web, design, site, programing, price, web, print, dtp, id, flash, hosting, offer, logo" />
<meta name="copyright" content="MediaMore" />
<meta http-equiv="audience" content="Professional" />
<meta http-equiv="content-type" content="text/html;charset=windows-1251" />
<meta http-equiv="Content-Language" content="bg" />
<meta name="subject" content="ххх" />
<meta http-equiv="cache-control" content="no-cache" />
<meta http-equiv="pragma" content="no-cache" />
<meta name="revisit-after" content="15 days" />
<meta name="robots" content="index, follow" />
</head>

Nowadays SEO takes a very important place in advertisement and marketing. It's a special service that could help your web site and your company to become more familiar and well known.

I. Plan and Strategy

1. Analyzing the Web Site

It is necessary to analyse and verify the statistics so far of your website, before you start a fresh optimization. That will help to choose the most successful keywords and phrases that Internet users had used to visit your web site.
- Choosing secondary keywords and phrases
- Analysis of web site visitors: Geographic region
- Language groups
- Visitors from similar web sites
- Traffic from web search engines
- Direct traffic
- Bounce Rate is the rate that shows the average Internet users who have visited the site, but had not remained on the web site.
- Percentage of new visitors
- Percentage of returning visitors

By geographic location of visitors and their main language you have the possibility for planning future marketing strategies of your company. Visitor's direct traffic shows you the number of users who know about your site and visit it directly, without using search engines or visit the website through different ads on the Internet. Bounce Rate indicates the value to the nearest current efficiency of your website. If the majority of visitors leave your web site asap, that means that the website does not achieve its maximum planned objectives. The amount of newcomers shows the speed of development of the website and the popularity of your brand. The percentage of returning visitors shows the consumers who are interested in information on this site and its products or services.

2. Planning the future development of the website in search engines. On the basis of any analysis made so far you can get new ideas to achieve better search results.

Steps in SEO planning:

Selection of keywords and phrases by which most users have visited the website.
Selection of secondary keywords and phrases by which the users have visited the website. These are usually unplanned keywords on which your Web site appears in search results.
Comparison of keywords and phrases from the analysis with the desired ones.
Focus on optimizing the most important keywords for you.
Analysis of related search phrases and synonyms of keywords
Proposed collection of themed keywords from Google's related searches and selection of the most popular and searched words.
Including related searches and synonymous keywords and phrases in the project.

Some popular searches, Google displays them similar, thematic suggestions which most of the consumer use. For example, a search for the word "football", Google provides relevant results for "football results", "football news" and etc.
3. Optimizing the code of the website

It is necessary the code of your web site to be optimally generated and written. The good content and structure of the information on the web site is also very important. This will allow much better use of the semantic code, the appropriate meta data specific tags and other special techniques for process optimization for search engines.

4. Correct structuring of the content and information on your website

Google deals daily with billions websites in the global Web network and has specific approaches for reading websites. Good presentation of the content on your website combined with the source code of your webpage is one of the important factors in optimizing for Web search engines. GoogleBot for example draws strong attention to the text content of Web sites. Therefore the right choice of theme (subject) of the website and assess what keywords and phrases to be used, combined with the amount of information on the website, its quality, and periodic updates of its content and adding new information in your website is the right way to get a good SEO.
Good planning and proper organization of the structure of your website should submit the information appropriately. Structure also includes original and optimal positioning of the navigation of your website (menu, links, etc.).

- Descriptive texts, which contain the right keywords and phrases
- Additional descriptive texts, which contain the right keywords and phrases
- Other texts, promotional fields, fields for news, advertising and more.
- Graphics, photos and animations

II. Link buildings, promotion and scaling of the project (website)

1. Building links between Web sites known as Link Building is a broad concept that has one main and specific goal - providing enough quality links to your website.

The number and quality of links on your webpage play a major role for the ranking of your website in the search results. Google, like most other web search engines takes every link as a "vote". Thus, the search engine determines the popularity of your website.
Building quality links include various online resources.

- Direct links from Web sites
- Web directories
- Web portals and online directories
- Articles and publications on the Web
- Web social networks
- Web forums
- Web blogs
- RSS channels and more

2. Regularly updates of the content and information on the website
Regular renewal of the content of your website leads to an increase in overall rating of the website. Frequently renewal information helps search engines to evaluate complex your website as an important and it will be shown at a top position in comparison with the ones of your competitors.

There are many ways of adding and updating content on your website:

- Creating a rich database of support materials for users
- Corporate news
- Corporate blog
- Public forum for discussion and more
All new text materials (articles, news, etc.) should be related to the theme of your website and possibly containing one, two or more keywords and phrases.

3. Creation of additional thematic website

Often common strategy nowadays is the creation of additional web sites with similar or even identical topics such as basic web site. This is an easy and clever way to use additional resources base, which over time helps to develop basic public web site. Under the thematic web site in this case we understand a website that contains text similar materials with keywords, appropriate use of text, tags, attributes, and the inclusion of text links to the main project.

The benefits are:

- Additional links from the newly created Web site to the basic one
- Increase visitors who are potential new customers for your company
- Using already established base of resources for easier promotion and promotion of new projects

4. Creation of additional language versions of the website

Advantages of adding additional language version of your website:

- Ability to attract new visitors from different language groups
- Helps to attract international traffic
- Increasing the total number of inside pages of your website has a positive effect on its overall rating
- The determination of your web site from search engines such as global website gives greater importance because of several language versions

III. Time and effectiveness of the SEO campaign

The one determining factor for classification of websites is the final grade, calculated by the algorithms of search engines like Google, Yahoo and others.It is important to know that no one can determine the exact effectiveness of a website optimization for search engines (SEO). Nobody can give you, and would not have legal right to provide guarantee for a certain classification of a web site on Google.com or any other web browser.
The effectiveness of SEO campaigns is not single and does not work once and constant, and we recommend periodic optimization of your website. Positive effect of all of the above steps is noticeable gradually only after several months. The above methods is advisable to be periodically perform without interruption. The most important months are the first 6 to 12 months.
The first visible effect is usually noticed after the first 4 to 6 months after beginning of SEO campaign. Depending on the activity of procedures for indexing by Web search engines that period may be longer or shorter.

What is domain?

In general, a domain is an area of control or a sphere of knowledge.
1) In computing and telecommunication in general, a domain is a sphere of knowledge identified by a name. Typically, the knowledge is a collection of facts about some program entities or a number of network points or addresses.
2) On the Internet, a domain consists of a set of network addresses. This domain is organized in levels. The top level identifies geographic or purpose commonality (for example, the nation that the domain covers or a category such as "commercial"). The second level identifies a unique place within the top level domain and is, in fact, equivalent to a unique address on the Internet (an IP address). Lower levels of domain may also be used.
Strictly speaking, in the Internet's domain name system (DNS), a domain is a name with which name server records are associated that describe subdomains or host. For example, www.mediamore.net could be a domain with records for "www.mediamore.net" and "www1.mediamore.net" and so forth.

What is hosting?

Hosting (also known as Web site hosting, Web hosting, and Webhosting) is the business of housing, serving, and maintaining files for one or more Web sites.

How long does it take to make a Web site?

In our promo packages we set a defined time for delivery of first versions of your website. The time for full completion of your website is not strictly defined - it depends on size of its content and design.

What is the importance of the design of your website?

The design of your web site plays a major part of presenting the image of your company on the Internet. Nowadays the World Wide Web is filled with a variety of identical web sites and the identification of a specific web site to the others depends - particularly from its web design and uniqueness. The beautiful and unique web design helps for quick and easy recognition and helps to win new customers. Different web design ensures rapid distribution and popularity of your web site on internet. The web design plays an important role in shaping the image of your company on the web.

Do I need support for my website?

No, but nevertheless we recommend it. The web site is your virtual office online operating continuously weekdays and holidays. If you take care of your business, you should take care of your website as well. Accordingly, both your company (business) and your website should be up to date with the world business situation. Permanent maintenance of the website, editing and updating its content, adding additional pages and refreshing design of the website - it will save you a lot of money in case you need to pay for each of the aforementioned changes.

I would like my site to appear on the first page in search engines like Google and Yahoo How does it happen?

Easy! Through building and maintaining a proper advertising campaign in an Internet search engine (example: Google , Yahoo and etc.). Your website will be the forerunner of day one.

Why us and not the others?

- Everyone wants to get a high-quality and professional service. MediaMore as a business company already established itself on the European market in countries like England and Netherland - we dare to say that we offer uncompromising world class service rapidly and unique products at competitive prices.

FAQ - DTP

♦I need an ID – what now?
♦What is desktop publishing (dtp)?
♦What is the meaning of printing?
♦How long does it take to create an desktop publishing (dtp) product?
♦What's the importance of desktop publishing printing for you and your company and why it has to be unique?
♦What we offer?
♦Do you offer custom services?
♦Why should I choose you over the others?

I need an ID – what now?

To get a desired vision, prepress and print advertising product (logo, business cards, website, envelope, brochures, flyers, catalogs, presentations, notebooks, etc.) and to be 100% original and fully to satisfy your vision of corporate design then you could contact MediaMore's prepress and corporate design professionals. They will help you to make your idea and imagination come true and of course you can always rely on their professional advices.

What is desktop publishing (dtp)?

DTP is the stage of ideological visualization of every print article (product). The key for successful print production is understanding of the whole working process – from scanning and creating the file to the DTP and the final result. An idea which comes from the customer, rearranged by designer and goes at the end for printing.

What is the meaning of printing?

Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale desktop publishing process and it is an essential part of publishing and transaction printing.

How long does it take to create an desktop publishing (dtp) product?

The time for full completion of pre-printing material is determined most - already on the type, size of content and design of the desired prepress product. After contacting and discussing the project with our experts in prepress and design you will be given precisely defined time for original versions and design of the desired product publishing.

What's the importance of desktop publishing printing for you and your company and why it has to be unique?

The design of prepress product is a major part of the presentation of the image of your company. Nowadays the market is flooded with various identical printed products - magazines, flyers, catalogs etc. and highlighting of a publishing product design to the other depends on its design and uniqueness. The beautiful and unique design will be quickly and easily remembered and helps to win new customers. Different design ensures rapid distribution and popularity of your product. Thus, prepress design takes a huge part in the overall appearance of your company.

What we offer?

- Business cards and envelopes: individual desktop publishing design with common vision, with an option to order small quantities and a wide variety of paper and paperboard. We offer one or full color print, plus ability to add additional colors Pantone.

- Promotional brochures and flyers: 100% original desktop publishing design, a wide range of paper and paperboard, one or full color, plus ability to add additional colors Pantone, placing the laminate - matte or gloss, UV - polish (complete or partial), cutpaper in any form upon request.

- Catalogs: a unique desktop publishing design, supplemented by a wide variety of paper and paperboard, hard or soft covers, one or full color with ability to add additional colors Pantone, laminate - matte or gloss, complete or partial UV - polish, spiral, glued back, sewed back or standard metal punctures, cutpaper in any form upon request.

- Presentations: For the best possible presentation of your company we offer a memorable and unique desktop publishing design - choice of hard or soft covers, a variety of paper and cardboard, matte or glossy lamination, placing a full or partial UV - lacquer, one or full color with the ability to add additional colors Pantone, a choice of standard metal punctures and glued back, cutpaper in any form upon request.

- Magazines and newspapers: desktop publishing design, which will give your magazine or newspaper memorable and unique vision. Choice between hard or soft covers, the possibility of one color or full color with an option for additional colors Pantone. Huge variety of paper and paperboard, laminating - matt or gloss, the choice of placing UV - polish - full or partial, a choice of standard metal punctures, sewed back or glued back, cutpaper in any form upon request.

- Notebooks: an amazing individual and desktop publishing design, variety of paper and paperboard, choice of hard or soft covers, one or full color with options for additional colors Pantone, laminate - matt or glossy, the possibility of UV - painting - full or partial and choice of sewing, gluing or spiral

- Company folders: original desktop publishing design, variety of paper, cardboard and plastic choice of one color or full color, hard or soft covers, which can be laminated - matt or gloss, upon request and possible UV - polishing - complete or in part

- Books: firm slim and beautiful desktop publishing design, choice of hard or soft covers combined with a variety of paper and paperboard, printing - full color or one color, as well as adding additional Pantone colors upon request, installing laminate - matte or gloss, fully or partly UV - polishing and choice between standard metal punctures, sewing or glued back.

- Planner: Every glider has inidvidualen publishing design, choice of one color and full color printing, holes for attachment to the larger size: (mm 148x210; 210x297; 297x420; 420x594; 495x695; 695x995)

Do you offer custom services?

Yes. We are proud that we can offer you the following non-standard desktop publishing design services:
- Relief polish print, dry prepress, hot foil stamping, embossing
- printing on all surfaces: textiles, wood, plastic, ceramics and other
- laser engraving
- and many different promotional items

Why should I choose you over the others?

Everyone wants to get a high-quality and professional service. MediaMore as a business company already established itself on the European market in countries like England and Netherland - we dare to say that we offer uncompromising world class service rapidly and unique products at competitive prices.

FAQ - ID

♦I need an ID – what now?
♦What is actually ID (Industrial Design)?
♦How long does it take to create an ID?
♦What's the importance of industrial design for your company and why it has to be unique?
♦What we offer?
♦Do you offer custom services?
♦Why should I choose you over the others?

I need an ID – what now?

To get a desired vision, prepress and print advertising product (logo, business cards, website, envelope, brochures, flyers, catalogs, presentations, notebooks, etc.) and to be 100% original and fully to satisfy your vision of corporate design, then you could contact MediaMore's prepress and corporate design professionals. They will help you to make your idea and imagination come true and of course you can always rely on their professional advices.

What is actually ID (Industrial Design)?

Industrial Design (ID) is the professional service of creating and developing concepts and specifications which help for the easy recognizing of products and services of each company.

How long does it take to create an ID?

In our promo packages we've set a defined time for delivery of the first versions of your corporate and business style. The time for full completion of the project is not strictly defined - it depends on the kind of its content and design.

What's the importance of industrial design for your company and why it has to be unique?

The quality of professional industrial design is a major part of presenting the image of your company. Nowadays the market is overwrought with many companies in your business area and to stand before them you need unique and original industrial style. The beautiful and unique industrial design will be quickly and easily remembered and helps to win new customers. Different industrial design ensures rapid distribution and popularity of your company and products. Industrial design plays a huge role in building the overall image of your company.

What we offer?

- Logo: The logo is a graphic character or symbol often used by commercial organizations, companies and individuals to cause a fast and easy public readability. The logo is that part of your company's style, which shows only with signs, fonts and colors remarkable and memorable image of your company in the business field. The effect of the logo is in its application to be instantly connected to you and your company.
- Business cards and envelopes: individual industrial design with common vision, with an option to order small quantities and a wide variety of paper and paperboard. We offer one or full color print, plus ability to add additional colors Pantone.
- Promotional brochures and flyers: 100% original industrial design, a wide range of paper and paperboard, one or full color, plus ability to add additional colors Pantone, placing the laminate - matte or gloss, UV - polish (complete or partial).
- Catalogs: a unique industrial design, supplemented by a wide variety of paper and paperboard, hard or soft covers, one or full color with ability to add additional colors Pantone, laminate - matte or gloss, complete or partial UV - polish, spiral, glued back, sewed back or standard metal punctures.
- Presentations: For the best possible presentation of your company we offer a memorable and unique industrial design - choice of hard or soft covers, a variety of paper and cardboard, matte or glossy lamination, placing a full or partial UV - lacquer, one or full color with the ability to add additional colors Pantone, a choice of standard metal punctures and glued back.
- Advertising magazines and newspapers: industrial design, which will give your magazine or newspaper memorable and unique vision. Choice between hard or soft covers, the possibility of one color or full color with an option for additional colors Pantone. Huge variety of paper and paperboard, laminating - matt or gloss, the choice of placing UV - polish - full or partial, a choice of standard metal punctures, sewed back or glued back.
- Notebooks: an amazing individual and industrial design, variety of paper and paperboard, choice of hard or soft covers, one or full color with options for additional colors Pantone, laminate - matt or glossy, the possibility of UV - painting - full or partial and choice of sewing, gluing or spiral
- Company files: original industrial design, variety of paper, cardboard and plastic choice of one color or full color, hard or soft covers, which can be laminated - matt or gloss, upon request and possible UV - polishing - complete or in part.

Do you offer custom services?

Yes. We are proud that we can offer you the following non-standard industrial design services:
- relief polish print, dry prepress, hot foil stamping, embossing
- printing on all surfaces: textiles, wood, plastic, ceramics and other
- laser engraving
- and many different promotional items

Why should I choose you over the others?

Everyone wants to get a high-quality and professional service. MediaMore as a business company already established itself on the European market in countries like England and Netherland - we dare to say that we offer uncompromising world class service rapidly and unique products at competitive prices.